ExperientialEdge
Experiential Edge
Propel Your Brand with Strategic Marketing Solutions
Experiential Edge — Where Experiences Become Scalable Businesses
Specialist growth marketing for entertainment, leisure and experiential brands. We blend strategic consultancy, CX expertise and hands-on delivery to lift visibility, drive engagement, optimise resources, secure investment and accelerate sustainable growth.
What we do (at pace): Go-to-market planning, performance marketing, brand and collateral refresh, sales enablement, investment-ready growth plans, and international expansion, backed by a collective of proven specialists.
Proof we deliver: From award-winning venue launches to creator-led campaigns that reach tens of millions, our programmes convert attention into footfall, revenue and brand value.
Primary sectors: Active entertainment, social experiential, retail leisure and IP-driven brand partnerships.
Outputs:
Increased Footfall: Attract more visitors to your events and locations.
Enhanced Brand Profile: Build a stronger, more recognisable brand presence.
Improved Customer Experience: Create memorable and engaging customer interactions.
Higher Valuation: Boost your brand’s market value through strategic growth.
Our Services
Plug-in growth firepower, built for experiential and leisure brands.
Pick the level of support you need, from rapid audits to full, fractional CMO programmes. We diagnose the funnel, sharpen your proposition and CX, then activate the right mix of brand, content, performance and partnerships to drive footfall, bookings and revenue.
Everything we deliver is modular, measurable, and designed to integrate seamlessly into your team. Clear plans, fast execution, and outcomes you can see in the numbers: higher awareness, stronger conversion, better retention and a pipeline that keeps pace with your ambition.
Let’s collaborate to elevate your brand, expand your reach, and achieve sustainable growth.
Flash Audits & Marketing MOTs
Fast, practical assessments of your market readiness, funnel health and competitive position.
Fractional CMO Support
Board-level leadership without the overhead. We set direction, build foundations and coach teams.
Investor-Ready Growth Plans
We prepare credible, data-driven narratives that align vision, product and commercial strategy.
Specialist Launch Support
Expert assistance in launching new brands, including event planning, marketing strategies, and brand activation.
Influencer & Partnership Strategy
Identification and collaboration with key influencers and strategic partners.
Investor-Level Guidance
Preparation of investor-ready materials, financial projections, and pitch presentations.
Strategic Support
Tailored guidance on business development, market analysis, and competitor positioning.
Sustainable Business Planning
Development of long-term strategies focused on sustainability and scalability.
About Us
Built by operators and marketers who’ve scaled experiences at speed.
Experiential Edge is co-led by Luke Miles (20+ years designing and scaling experiential brands and multi-market rollouts) and works in close partnership with Chris Lawson Co-Founder of Experiential Edge and Moreno Marketing (board-level strategist; digital transformation, CX and go-to-market leadership across global brands).
How we work
- Strategy + delivery: Clear plans, rapid execution, measurable outcomes.
- Fractional firepower: Virtual CMO and a senior collective spanning data, research, brand, creative, content, growth and commercial.
- Sustainable growth: We align product, CX and marketing to strengthen funnels before we scale acquisition.
The Collective
Access a bench of specialists, data strategists, researchers, creatives, growth hackers, brand and marketing operations leaders, plugged in as needed to move the metrics that matter.
Key People
Luke Miles
Co-Founder
An award-winning marketing leader with over 20 years’ experience across the UK and internationally, specialising in experiential, leisure and hospitality brands.
Has launched flagship venues, scaled multi-site platforms and secured partnerships with global brands. Works closely with founders and investors to build commercially sustainable, high-growth businesses.
Chris Lawson
Co-Founder
A board-level marketing strategist with more than 25 years’ experience across global brands, scale-ups and investor-backed businesses.
Aligns brand, customer strategy and commercial performance to deliver structured, scalable growth, particularly in Private Equity and high-growth environments.
Ella Chadney
Marketing Manager
A marketing and content specialist focused on translating strategy into compelling campaigns and digital activation.
Supports experiential and hospitality brands through launch and growth phases, driving engagement, brand clarity and measurable performance.
Latest News
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Josh and Simon are the birthday celebrants. One of them is in for a treat…the other not so much!
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Britain’s high street desperately needs a makeover and Harvey Jenkinson has a plan to help make that happen.
Get In Touch
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