Experience Readiness
Benchmark
How ready is your organisation for the future
of the experience economy?
The experience economy is changing quickly.
Customer expectations, technology, AI, investment requirements and operating models are all evolving at pace.
To support members, Experience UK has partnered with Experiential Edge to launch the Experience Readiness Benchmark — a practical diagnostic designed to help organisations understand their current capability, identify development opportunities and prepare for future growth.
What is the Benchmark?
The Experience Readiness Benchmark is a focused self-assessment for organisations working across the experience economy.
It explores the key areas that influence growth, resilience and long-term success, including:
Audience Engagement
Customer and Visitor Experience
Digital maturity and AI readiness
Commercial Growth
Innovation
Operational Capability
Compliance and Governance
Future Planning
Who should take part?
The benchmark has been designed for three key groups:
Place Shapers
Organisations involved in shaping, managing or developing places, destinations, assets or public-facing spaces. This may include landlords, developers, asset owners, local authorities, destination managers, placemaking teams, regeneration bodies, shopping centres and mixed-use destinations.
Experience Operators
Organisations that run, manage or operate customer-facing experiences, attractions, venues or leisure concepts. This may include visitor attractions, competitive socialising venues, immersive experiences, family entertainment centres, museums, heritage attractions, pop-ups, touring experiences and hospitality-led concepts.
Experience Creators
Organisations that design, build, produce, supply or support experiences for others. This may include creative studios, agencies, producers,
designers, fabricators, technology providers, consultants, AV and production specialists, brand experience
agencies and suppliers to the sector.
Why take part?
The benchmark gives you a practical snapshot of where your organisation is today and where the biggest opportunities may sit.
It can help you reflect on:
- How ready you are to grow, scale or improve performance
- Whether your data, digital tools and AI capability are supporting decision-making
- How clearly you understand your audience, visitors or customers
- Whether your operations are strong enough to support growth
- How prepared you are for funding, investment, partnerships or future expansion
- What may be slowing progress from idea to delivery
Supporting wider sector insight
With your consent, anonymised responses will help Experience UK build a clearer picture of the challenges, opportunities and capability gaps across the experience economy.
This insight can support future white papers, member communications, roundtables, sector commentary and practical support for the Experience UK network.
Individual responses will remain confidential. Only anonymised and aggregated data will be used for wider sector insight.
Developed with Experiential Edge
Experiential Edge brings more than 20 years’ experience helping experience-led businesses launch, grow, scale and prepare for investment or exit.
Its work connects brand, commercial strategy, customer growth, partnerships, operations and site development with funding and exit readiness, helping organisations improve performance and unlock their next stage of growth.
Take Part
Complete the Experience Readiness Benchmark to receive your personalised summary report and contribute to a clearer understanding of the opportunities shaping the experience economy.