ExperientialEdge
Built by operators and marketers who’ve scaled experiences at speed.
Experiential Edge is co-led by Luke Miles (20+ years designing and scaling experiential brands and multi-market rollouts) and works in close partnership with Chris Lawson of Moreno Marketing (board-level strategist; digital transformation, CX and go-to-market leadership across global brands).
How we work
- Strategy + delivery: Clear plans, rapid execution, measurable outcomes.
- Fractional firepower: Virtual CMO and a senior collective spanning data, research, brand, creative, content, growth and commercial.
- Sustainable growth: We align product, CX and marketing to strengthen funnels before we scale acquisition.
The Collective
Access a bench of specialists, data strategists, researchers, creatives, growth hackers, brand and marketing operations leaders, plugged in as needed to move the metrics that matter.
Key People
Luke Miles
Co-Founder
An award-winning marketing leader with over 20 years’ experience across the UK and internationally, specialising in experiential, leisure and hospitality brands.
Has launched flagship venues, scaled multi-site platforms and secured partnerships with global brands. Works closely with founders and investors to build commercially sustainable, high-growth businesses.
Chris Lawson
Co-Founder
A board-level marketing strategist with more than 25 years’ experience across global brands, scale-ups and investor-backed businesses.
Aligns brand, customer strategy and commercial performance to deliver structured, scalable growth, particularly in Private Equity and high-growth environments.
Ella Chadney
Marketing Manager
A marketing and content specialist focused on translating strategy into compelling campaigns and digital activation.
Supports experiential and hospitality brands through launch and growth phases, driving engagement, brand clarity and measurable performance.